What is Google AdWords?

Google AdWords is an advertising system that enables businesses to reach users who are searching for their products or services more easily and at a lower cost. It is widely preferred by businesses because it allows them to reach large audiences with low costs per click or per impression on their website.

How does Google AdWords work?
For Google AdWords, the business must first select its keywords or visual materials. Then, advertising texts should be written in accordance with the company and the selected keywords. If desired, multiple ad copies can be created for each keyword. After this stage, the city or country where the advertisement will be displayed can also be selected. Adding keywords that are not related to the advertisement may cause the advertising budget to be spent unnecessarily. In addition, adding ad extensions (such as phone number, email address, or the services you provide) will help you gain extra users.

Google AdWords Advertising Models:
1) Search Network Ads: This is the type of advertisement that allows the business to appear in the search results when users search for the keywords selected by the business on Google.
2) Google Display Network: This is a type of advertisement where users can view visuals determined by the business through YouTube, Gmail, or mobile applications.
3) Video Campaign Ads: This is an advertising model where businesses can add videos to YouTube or other video content platforms. Skippable and non-skippable video ads are also available within this campaign type. 
4) App Ads: This is a Google AdWords service that allows you to advertise on major platforms such as Google Play and YouTube, as well as within applications that host ads on Google Play.

How does Google AdWords provide advantages?
1) It enables businesses to appear in searches conducted on Google and to be discovered more quickly by customers.
2) Google AdWords operates in a target- and results-oriented manner. By using the keywords, videos, and visuals determined by the business, advertisements can be delivered directly to the intended audience.
3) The advertising budget is determined by the business. Therefore, Google AdWords offers a controllable cost advantage.
4) It can be customized as desired. The location where the advertisement will be displayed, the target age group and audience, as well as day and time scheduling, can all be adjusted.