What to Consider When Having a Website Built

Think about your visitors' expectations, not your own preferences

Remember that you are creating your website for your visitors, not for yourself. First, answer the questions "Why are your visitors coming to your website? What products or services are they primarily looking for?" and design your website entirely accordingly. Instead of including unnecessary and lengthy information, try to present the necessary information, supported by photos and videos.
 

Your website should be search engine friendly (SEO-friendly)

If your website is not built with a search engine friendly infrastructure, it will only be a site visited by your staff and acquaintances. However, the main purpose of a website is to find new customers and make your services easily accessible to people. There are many tools you can use to determine if your website is SEO-friendly. A quick search on search engines will provide you with a basic understanding of many tools and articles.

Make your website responsive (mobile and tablet compatible)!

Mobile usage is increasing every day. Experts predict that in the near future, visits from mobile devices will surpass other channels. Furthermore, ranking highly in search engines depends on mobile compatibility.
 

Pay attention to site loading speed!

A slow-loading website will drive visitors away. This is true for websites with an average loading time exceeding 3-4 seconds. Also, search engines rank faster websites higher.

All content on your website should be original and useful

The biggest mistake I encounter when building websites is copying and pasting content from the internet. Research the licensing status and originality of the photos you will use. If possible, use photos that are only available on your website. Similarly, the articles should be original content that is only available on your site. This will significantly and positively affect your ranking in search engines.
 

Don't hesitate to spend money when preparing the documents you will use

Many businesses think that a contract for web design will make their websites look good. However, the additional budget allocated for preparing the visuals and videos to be included in the websites can sometimes be even more than the website development budget. A short film introducing your business, professionally shot photographs, and custom texts written by an editor will make your website look much more professional and high-quality.