What is e-commerce?

E-COMMERCE is the term used to describe online trade that emerged after 1995 with the rapid growth of internet usage. E-Commerce is a shopping method that allows you to order products or services through a website using various payment methods.

E-Commerce is particularly suitable for small and medium-sized enterprises (SMEs). By operating beyond a fixed physical sales location, E-Commerce enables businesses to increase sales and receive payments more quickly. In addition, it also helps physical store owners boost their overall sales performance.

Since E-Commerce systems do not require additional expenses such as store rent or extensive personnel costs compared to physical stores, they allow businesses to sell products at more competitive prices and generate higher profit margins. With the budget that would otherwise be spent on maintaining a physical store, businesses can invest in promoting their E-Commerce platforms and reach a much wider audience. This ultimately results in increased revenue.

In recent years, this system has become increasingly widespread and is preferred by most internet users. Today, time efficiency and price comparison are highly important. Consumers can shop online with minimal time expenditure, quickly compare products across different online stores, and purchase the desired product or service both quickly and at the most competitive price.

Although E-Commerce systems are generally perceived as being directed toward end consumers, there are also E-Commerce models conducted between companies. This model is referred to as B2B (Business to Business). Unlike end-consumer systems, B2B platforms offer additional services such as wholesale sales, dealer-specific pricing, and exclusive discounts.